As an arts, culture or heritage fundraiser you can probably describe what your organisation does to a lottery assessor, foundation officer, or arts funding agency. But can you can explain — in a way that moves a private donor — why your work matters and why support now is urgent. Can you do it in a way that’s imaginative and that inspires prospects? If not that gap is losing you money. Worse still a weak case for support quietly undermines every online appeal, every membership proposition and every high value conversation you have.
On Tuesday, 22 September we’re running a free workshop to fix that.
Developing a compelling and creative Case for Support
NCVO, London | 14.00–16.30 | FREE | Only 20 places
The afternoon will be led by Bernard Ross, director of =mc consulting, author of the Case for Support Playbook and director of the National Arts Fundraising School. Bernard has helped shape cases for support and raised money for museums, galleries, theatres, festivals and heritage sites across the UK and beyond… from the Southbank Centre to Paisley Museum.
This is a working session, not a lecture. You’ll spend the afternoon applying the Playbook methodology directly to your own organisation. Bring your current case and we’ll help you stress-test and sharpen it. Don’t have one yet? Even better. You’ll start building one from scratch, with expert guidance in the room.
Make it fit the audience — or the ask
A single generic case rarely works in the cultural sector. Different audiences give for different reasons. Different propositions demand different arguments. So in this workshop you choose your focus. You can shape a case for a specific audience, such as:
- High net worth individuals — where ambition, evidence and impact carry the argument
- Audience members and visitors — the people who already love your work, but don’t yet give
Or you can build a case for a specific proposition:
- A capital campaign — where you need to sell a vision, not just a building
- Legacies — where the case must speak to meaning, memory and what lasts
Whichever route you choose, you’ll leave with a stronger, sharper case and a clear structure for finishing it.
What you’ll take away
- A practical framework for building and testing any case for support
- Direct feedback on your own case, from peers and from Bernard
- Techniques for adapting one core case to multiple audiences and asks
- The chance to secure your own copy of the Case for Support workbook for half price
The practical bit
Location : NCVO, London UK
Date : Tuesday, 22 September
Time : 14:00–16:30
Cost : FREE
Places : Just 20 — first come, first served
Free, central London, two and a half hours, and a better case for support at the end of it. If you raise money for an arts, culture or heritage organisation, the only scarce thing is a seat.
The workshop is run by =mc consulting, the team behind the National Arts Fundraising School.
Secure my Place
Goodness, what’s not to love. Please reserve me on of the free places on the Developing a Compelling and Creative Case for Support Workshop happening on Tuesday, 22nd September at NCVO, 8 All Saints Street, London, N1 9RL (About 8 minutes from Kings Cross).
