Some ideas are ‘sticky’ – that is they seem to very quickly and easily acquire status and circulation. Some of these ideas are natural – that is they have grown up seemingly spontaneously – and some have been created – consciously designed by advertising executives, marketers or charity fundraisers.
Before you try to persuade someone to support your attendance at the School ask yourself five key questions. If you can answer ‘yes’ to most of these then you won’t benefit. If you answer ‘no’, then you definitely should come.
Today’s blog will be my final blog – because I feel like it sums up the whole week in one simple act. You may ask yourself – how quickly can the learning on NAFS be implemented? The answer? As quickly as you read that last sentence.
Day four at NAFS prepares our attendees for the all important pitch (if you know someone who has been on the course… ask them about the pitch task!) and our communications expert Jules Bellingham takes attendees through the part of the ‘ask’ that, ironically, we think about the least… the physical experience of it.
Company giving has had a lot of press lately: most recently an artist led campaign that meant BAE recalled their sponsorship of the Great Exhibition of the North – which means that cultural organisations have to consider whether they want to pursue corporate support at all, let alone how they want to go about it.
“One of the most powerful words in fundraising is ‘imagine’. Imagine if you could change this today. Imagine if you could stop this forever. Imagine if you could make this happen.” Day two at the National Arts Fundraising School kicks off with Director of the school, Bernard Ross, encouraging our attendees to re-imagine their own […]
Dana Segal, NAFS tutor and =mc Partner Consultant blogs on her experience at the Change for Good using Behavioural Economics seminar, and discusses how and why arts organisations should be looking to use these techniques in their fundraising.
Thinking about investing in arts fundraising training? 5 tough questions to ask your supplier before deciding
It’s never been more important to invest in skills and knowledge about private fundraising in the arts. These are tough times.
In the final part of the #5Myths of Arts & Culture Fundraising blog series by National Arts Fundraising School Director Bernard Ross, he touches on the use of behavioural economics in fundraising.
Part 4 of #5 : ‘Millennials’ – or Generation Y – is a general term for a demographic that includes anyone born from early 1980s to mid 1990s – a number of whom are now turning 30 or even closing on 40.
Third blog in the series of arts & culture fundraising Myths (#5Myths) by Bernard Ross. This time, crowdfunding…
Bernard Ross, =mc & National Arts Fundraising School Director and fundraising expert speaks out on 5 fundraising myths in arts & culture that you need to address… Here’s a challenging graph. With some challenging information. And challenging implications. The question is, what do we do about the loss of public support since it’s unlikely that […]
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