Topic: Tutor Blogs

How to make your ideas ‘sticky’

19th April 2019 by Bernard Ross

Some ideas are ‘sticky’ – that is they seem to very quickly and easily acquire status and circulation. Some of these ideas are natural – that is they have grown up seemingly spontaneously – and some have been created – consciously designed by advertising executives, marketers or charity fundraisers.

Halloween? Spooks? Witches? Creepy Crawlies? Hah! The real Halloween terror is within…

29th October 2018 by Anna Esslemont

Before you try to persuade someone to support your attendance at the School ask yourself five key questions. If you can answer ‘yes’ to most of these then you won’t benefit. If you answer ‘no’, then you definitely should come.

The Power of the Network

26th September 2018 by Bernard Ross

With over 1,800 people trained through the National Arts Fundraising School over the past 30 years, the alumni network is an amazing source of advice, guidance and support when you leave the school.

Thinking about investing in arts fundraising training? 5 tough questions to ask your supplier before deciding

30th January 2018 by Anna Esslemont

It’s never been more important to invest in skills and knowledge about private fundraising in the arts. These are tough times.

Brain Art - pharoah sphinx head with tree coming out of head

Myth No 5: The rational case for the arts drives donations

28th July 2017 by Bernard Ross

In the final part of the #5Myths of Arts & Culture Fundraising blog series by National Arts Fundraising School Director Bernard Ross, he touches on the use of behavioural economics in fundraising.

Myth No 4: Millennials are mean (or millennials are magnanimous…)

27th July 2017 by Bernard Ross

Part 4 of #5 : ‘Millennials’ – or Generation Y – is a general term for a demographic that includes anyone born from early 1980s to mid 1990s – a number of whom are now turning 30 or even closing on 40.

Crowdfunding - lots of hands giving money

Myth No 3: Crowdfunding will solve the cash crisis

26th July 2017 by Bernard Ross

Third blog in the series of arts & culture fundraising Myths (#5Myths) by Bernard Ross. This time, crowdfunding…

Myth 2: The rich will save us all

25th July 2017 by Bernard Ross

Introducing the second blog from the 5 myths of arts & culture fundraising series (#5Myths) by Bernard Ross.

Give up on the Unicorn! 5 Fundraising Myths for Arts and Culture…

24th July 2017 by Bernard Ross

Bernard Ross, =mc & National Arts Fundraising School Director and fundraising expert speaks out on 5 fundraising myths in arts & culture that you need to address… Here’s a challenging graph. With some challenging information. And challenging implications. The question is, what do we do about the loss of public support since it’s unlikely that […]

Stop ‘asking donors for money’ right now

27th June 2017 by Bernard Ross

=mc Director Bernard Ross bucks against the latest fundraising trend… and with good reason.

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