The School is designed and delivered by leading fundraisers – experts in their fields, who bring in expertise from the arts, culture and heritage sector but also from international charities, high performing UK agencies, Higher Education and business.

Bernard Ross (Headshot)

Bernard Ross


Bernard Ross is Director of The National Arts Fundraising School. For over 20 years, he has acted as a fundraising consultant to a wide range of bodies in the arts and cultural world, including Scottish Opera, BFI and Southbank Centre. He regularly consults on major fundraising projects for leading organisations such as UNICEF, NSPCC and Cancer Research UK.

He has written eight best selling books on fundraising including  The Influential Fundraiser– listed as one of the top five non-profit books by New York Times Online.

Jules Bellingham

Jules Bellingham

Deputy Director

Jules Bellingham is Deputy Director of the School. She originally came from a commercial background in sales with a major multinational. She was then Deputy Director for Fundraising at one of the UK’s largest children’s charities, Action for Children.

She brings a wealth of knowledge and experience in fundraising and specialises in foundations, sponsorship and communication skills.

Her current clients range from Marie Curie to the Museums Development Network.

Dana Segal (Headshot)

Dana Segal

Deputy Director

Dana Segal is Deputy Director of the School specialising in strategy and fundraising in the cultural sector.

She has worked across theatre, music, visual art, galleries, museums and local authorities.

Her specialisms include developing online and individual giving. Her recent  =mc clients include Southbank Centre, York Museums Trust and Scottish Books Trust. Outside the arts she’s delivered training and consultancy on innovation for UNICEF in Spain and on strategy for World YWCA.

Rob Shaw

Rob Shaw

Programme Leader

Rob Shaw is a freelance fundraising and management consultant and an =mc Partner Consultant specialising in the Arts and Cultural sector. He has over 20 years experience in the sector, and has held leadership roles in some of the UK’s leading cultural organisations, including Eureka! The National Children’s Museum, chamber orchestra Manchester Camerata and the Science Museum Group. Specialisms include fundraising strategy, corporate sponsorship and supporting clients to place fundraising at the heart of their organisational culture.

Rob has been a freelance consultant since 2016. His current clients include Absolutely Cultured (formerly Hull City of Culture 2017), Eureka! The National Museum for Children and Red Ladder Theatre Company.

Northampton Borough Council
Without a doubt the most consistently well taught and beneficial course I have been on.
Nick Gordon — Cultural Services Manager Northampton Borough Council / Development Officer, Cambridge Arts Theatre
Cambridge Arts Theatre
I would recommend the School to everyone who wants to be a fundraiser. The tutors were fantastically knowledgeable, approachable and helpful. Inspirational!
Laura Rico — Development Officer, Cambridge Arts Theatre

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