Latest Blogs
Testing Decision Science in NYC. Can you guess which worked best?
October 31st was an exciting day for the =mc consulting team, testing out various decision science principles on behalf of MSF/DWB with a brilliant group of young Face to Face canvassers from GiveBridge.
How to make your ideas ‘sticky’
Some ideas are ‘sticky’ – that is they seem to very quickly and easily acquire status and circulation. Some of these ideas are natural – that is they have grown up seemingly spontaneously – and some have been created – consciously designed by advertising executives, marketers or charity fundraisers.
How to convince your boss you should attend the National Arts Fundraising School
So you’ve decided you want to come to the National Arts Fundraising School. Coming on the School is possibly the most expensive investment you/your organisation could make.
Tweets
Scientists reveal the neural basis of confirmation bias via @vtnews @EurekAlert
Scientists reveal the neural basis of confirmation bias
An international research team comprising neuroscientists at Virginia Tech and the University of London revealed brain mechanisms and functional regio...
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Goodness…high risk/high payoff approach to HNWI fundraising. Newspaper ad targeted at 6 ppl. https://t.co/hxeX885dox
Nice example of #DecisionScience IRL ’Santa needs some choice architecture’ https://t.co/rVvjGw4ioR
Spot the #decisionscience & #behavioraleconomics at work changing this fund-raising campaign. (But it is a bit overstated.) https://t.co/8vMTnvIuIF
