Keen to be focused?
At the heart of the onsite programme is an intensive six-day residential school. Intensive, so you can focus on fundraising with no distractions. You’ll be working alongside four of the UK’s leading experts and a small group of equally committed participants. Every school is designed around the you and your fellow participants, and we constantly update the content to include the latest ideas and trends.
What you get is high-quality in person insight from the expert team, a wide range of learning opportunities, and the focus on practical application to your situation. Imagine what you can achieve in a week of solid focused thinking and planning.
The next residential option is November 2021 and the next online School is September 2021. Book here for the both the online or residential programmes. Not sure? Reserve your no-commitment provisional place to be at the front of the queue.
The onsite School takes place in the beautiful Deans Place Hotel in tranquil Alfriston. For the full week you’ll be able to concentrate on fundraising- working in a range of groups on live projects. Our fingers are crossed that November is safe for everyone to attend but if there are new restrictions or challenges we’ll move online or we guarantee all your money back. Book and pay for NAFS online by 30th June and save £300.
- Focused on creating that all important strategy with no distractions.
- 24 hour (more or less!) contact with the programme leaders for questions and answers.
- More time to absorb and reflect with 1.5 days a week contact time, and the rest free for ‘work’.
- The chance to catch up with the programme leaders one to one.
- More learning opportunities: small groups, video recording, case studies.
- In-the-room access to Europe’s largest fundraising library.
- Optional breakfast discussion tables.
- Live in-the-room questions and answers.
- Your 350-page workbook plus the chance to study other materials.
Sunday, Day 1
Monday, Day 2
Tuesday, Day 3
Wednesday, Day 4
Thursday, Day 5
Friday, Day 6
Benefit from 26+ key modules
Every NAFS programme is adapted from the results of your pre-programme questionnaire. Over six intensive days you’ll increase your knowledge and confidence in different sources: individual giving; major donors; legacies; trusts; and commercial sponsorship. We’ll also share techniques and channels: endowments, capital campaigns, face to face, direct mail, proposals and online.
This year we also have a number of updated and new modules.
Principles of Fundraising
Successful fundraising is underpinned by a number of key principles drawn from disciplines as varied as psychology, sociology and marketing. We’ll share them with you show how to apply them in practical fundraising settings.
Choosing a fundraising structure
Often the way you’re organised – legally and from a people perspective – can make a massive difference to your ability to attract funds. We’ll look at the options available and help you establish the best structure for success.
Creating a Value Proposition
To succeed in competitive world of fundraising you need a Value Proposition — a way of distinguishing your offering from others. We’ll show you how to create and share an effective Value Proposition — making your agency stand out.
Developing a fundraising strategy
All of the modules are linked to the idea of developing an integrated strategy unique to your organisation and its specific ambitions. Over the six days we’ll ensure that all the sessions are relevant ot you developing your own strategy.
Writing a fundraising strategy
So you’ve got lots of strategic thoughts, and some good ideas, but how do you shape them into a robust plan that you can share with senior managers or the Board? In this module we help you write a plan to win support and investment.
What are the differences between, say, millennials and boomers? In terms of attitudes, channels and propensity to give? We explore some of the surprising similarities and difference and how to make use of them.
Key to any contemporary strategy is a powerful individual giving approach — bringing in audiences and turning them from supporters to donors. In two modules we show how to build an inclusive and sustainable individual fundraising strategy.
The final module of the week will help you crystallise the key learning and identify specific steps for practical action back at work. You’ll have the chance to buddy up with a fellow participant to seek help and support.
Storytelling for fundraisers
Stories, our most ancient way of communicating, are a powerful way to share ideas. They are more memorable than simple data. We’ll show you how to shape your philanthropic ask with an impactful story.
Engaging major donors
Despite the unstable financial climate major donors are still able to make a massive difference to many cultural agencies. This session explores how to identify and engage with major donors.
Building engaging supporter journeys
If you’re going to be successful in the individual donor space you need to have a supporter journey and a stewardship strategy. These complementary tactics shape how you can align the whole organisation around fundraising and support for donors.
Making the ask in person
How confident are you at asking major donors and business leaders for money? This session offers skills and tactics which will allow you to influence others in one to one settings. You’ll get personal feedback on your impact.
Success in social media and online
Is this the next big thing or… a diversion? This session offers an insight into what is working in social media terms and how you can make the web worker harder for you — promoting donor and potential donor engagement.
Pitching to make an impact
This session offers you the practical opportunity to actually ‘pitch’ for money in front of an audience and then get detailed video feedback on your effectiveness. Before the pitch your coach will offer insights and practical tips on how to make an impact.
Focused Foundation Fundraising
Trusts and foundations contribute up to £4B to UK charities with significant sums committed to arts, education, culture and heritage. But to secure your share you have to understand how foundations work. We’ll share the 7 steps to success.
Sponsorship and CSR
Companies are still investing in the arts. But the money is proving tougher to get. Over two modules we show you how to maximise your chances of sponsorship success – and how to turn one-off success into a long-term relationship.
Major appeals + endowments and how to run them
At some point in your fundraising career you’ll have to run a major appeal project – an endowment or capital project. This session explains how to use the donor pyramid, donor wedge and gift tables as key frameworks to guide you to success.
Behavioural economics and neurofundraising
Understand the latest thinking on how your donors make decisions and the implications this has for us as fundraisers. In this session we’ll be sharing insight from a major six-month research project.
Setting up a development board
Volunteers can be a huge resource for you – helping bring contacts and ideas to the table. But these development boards need careful management and a clear brief. We’ll explore how to recruit to such a board and how to keep them on track.
Writing Powerful proposals
Often the only way you can communicate with a funder or donor is in written form. We’ll share the results of =mc’s research which shows that structuring your proposal differently can increase your chances of fundraising success by up to 25%.
Building a Legacy Programme
One of the fastest growing areas for arts and culture is legacies – and if you have an older audience they can be a major source of support. But how do you create a legacy programme without seeming too cold and calculating? We’ll show you the key steps.
Crowdfunding: magic and myths
Does crowdfunding really work for the arts? In a fast-paced session we’ll look at examples of what works and what definitively doesn’t work when raising money from the crowd — helping you to avoid expensive mistakes.
Case for Support
At the core of your fundraising sits the Case for Support. But how do you make yours stand out? We’ll introduce you to the NAFS Case for Support Playbook, allowing you to share you messages clearly and powerfully to different audiences.
Stewardship and Donor Love
Securing donors is only part of the challenge. How do you steward them… and make them feel really loved? In this session we’ll explore how to keep donors and supporters on board for a long-term relationship.
Memberships versus Superclubs
Memberships alone are not enough to drive successful fundraising and can actually be a drag on resources. To succeed you need to turn your membership into a superclub — matching benefits to contribution.
How do you measure real success in fundraising? In this module we’ll explore the advantages and disadvantages of different approaches — Return on Investment (RoI) versus Life Time Value (LTV).
There are special challenges for some organisations. Separate from the main sessions we offer a number of specialist sessions targeted at specific groups. Among the options are:
Raising money for local authorities
If you’re a local authority there are specific challenges in fundraising. We’ll explore how to work with these efficiently – making your work attractive and engaging to donors and funders. We’ll also look at the implications of trust status.
Touring and non-venue-based organisations
What are the challenges if you don’t have access to ticket data and a stable audience? How can you overcome them? In this targeted session specially for you we explore techniques to work round these issues.
Charity or not?
Maybe you’re a partnership or social enterprise. Do you need to become a charity? And if you do what are the advantages and disadvantages? In this session we offer detailed information to answer all your questions.
Back Up Materials: all in one place
Over six days you couldn’t take notes for all the topics we cover. Don’t worry we’ve got your back. Every delegate gets a detailed 300+ page manual with key information.