1
2
3
4
5
6
7
8
9
10

Keen to be focused?

At the heart of the onsite programme is an intensive six-day residential school. Intensive, so you can focus on fundraising with no distractions. You’ll be working alongside four of the UK’s leading experts and a small group of equally committed participants. Every school is designed around you and your fellow participants, and we constantly update the content to include the latest ideas and trends.

What you get is high-quality in person insight from the expert team, a wide range of learning opportunities, and the focus on practical application to your situation. Imagine what you can achieve in a week of solid focused thinking and planning.

The next residential programme is November 7th-12th November. Details of programmes for 2022 out soon. Book here to secure your place. Not sure? Reserve your no-commitment provisional place to be at the front of the queue for any programme.

Worried about Covid? We’ve worked with the hotel and team to be sure you’ll be Covid-safe. And if the government changes its mind again you’ll be able to get a full refund or transfer to the online programme. We’re focused on your success.

Covid concerns?

You can book on the programme secure in the knowledge COVID won’t stop you benefitting. We’ve worked with the hotel and team to be sure you’ll be Covid-safe:

We’re only taking 50% of the people on the programme we normally do. So you’ll be in a well-ventilated training room that normally holds 35 people with just a group of 15 to support distancing.

If the government changes its mind again about constraints you’ll be able to get a full refund or transfer to a guaranteed place on the January online programme. We’re focused on your success.

The Culture House Grimsby
The National Arts Fundraising School taught me how to approach philanthropists which has proved very useful, including making a clear case for support - the facilitators were highly knowledgeable and supportive. I have already made an approach to a major funder as a result of the course and feel a new sense of purpose.
Charlotte Bowen - Director, The Culture House & Birdhouse, Grimsby

What's different onsite?

The onsite School takes place in the beautiful Deans Place Hotel in tranquil Alfriston. For the full week you’ll be able to concentrate on fundraising- working in a range of groups on live projects. Our fingers are crossed that November is safe for everyone to attend but if there are new restrictions or challenges we’ll move online or we guarantee all your money back. Book and pay for NAFS onsite by 30th September 2021 and save £300.

  • Focused on creating that all important strategy with no distractions.
  • 24 hour (more or less!) contact with the programme leaders for questions and answers.
  • Sessions on fundraising for local authorities, for touring and for independent producers.
  • The chance to catch up with the programme leaders one to one.
  • More learning opportunities: small groups, video recording, case studies.
  • In-the-room access to Europe’s largest fundraising library.
  • Optional breakfast discussion tables.
  • Live in-the-room questions and answers.
  • Your 350-page workbook plus the chance to study other materials.

Pre-Programme Support

Before you come on the programme the team will help you get up to speed so you gain maximum benefit from the intensive onsite days.

  • You’ll fill in a detailed questionnaire identifying the fundraising background to you and your organisation
  • Your personal coach will offer you a one-to-one online session to establish the key areas you want to focus on
  • You’ll take part in an online onboarding session to meet your fellow delegates and connect to the training team

A typical day by day timetable

Sunday, Day 1

Arrive when you can, ready to get going!
  • Register and meet fellow delegates. We provide a light sandwich lunch from 12.00.

13:30

Key Fundraising Ideas
Find out key principles behind successful fundraising
  • intros, aims, ground rules
  • key fundraising principles
  • your value proposition

15:00

Break

15:30

Building Strategy 1
Create a framework for long-term success
  • NAFS strategy model
  • creating case statements
  • analysing your situation

17:00

Building Strategy 2
Find out the ‘rules’ of fundraising you need work in
  • fundraising cycles
  • fundraising trends
  • developing propositions

19:30

Dinner

Monday, Day 2

9:00

Trust & Foundations
Our research will show you how to shape a powerful proposal
  • understanding foundations
  • writing problem statements
  • drafting winning proposals

10:30

Break

11:00

Individual Giving 1
Secure regular income from supporters
  • relationship fundraising
  • supporters to donors
  • hygiene factors & motivators

12:30

Lunch

13:30

Individual Giving 2
Create a framework for long-term success
  • developing relationships
  • creating supporter journeys
  • stewardship and donor love

15:00

Break

17:00

Money From Members
  • clustering supporters
  • memberships to superclubs
  • value/cost payoff

19:30

Dinner

Tuesday, Day 3

9:00

Major Donors 1
Discover the secrets of Major Donor success
  • what is a major donor/HNWI?
  • engaging major donors
  • managing high value relationships

10:30

Break

11:00

Major Donors 2
Find out how to ask a HNWI for major cash
  • understand donor psychology
  • making a face-to-face ask

12:30

Lunch

13:30

Corporate Engagement 1
Learn how to make the most of business support
  • corporate engagement spectrum
  • business giving trends
  • negotiating corporate deals

15:00

Break

15:30

Corporate Engagement 2
Make sure you secure the best possible deal
  • clustering supporters
  • memberships to superclubs
  • value/cost payoff

17:00

Sponsorship Case Study
Work with others on a sponsorship pitch
  • small group work on case
  • developing ideas
  • matching to donor need

19:30

Dinner
Work together with others on a real case study
  • Evening work in small groups

Wednesday, Day 4

9:00

Share and Compare
Share ideas and experience with fellow participants
  • challenges & successes
  • sharing key learning
  • review of fundraising materials

10:30

Break

11:00

Major Campaigns
Discover how to handle major high value projects
  • endowments and campaigns
  • key campaign stages
  • dos and don’ts of BIG projects

12:30

Lunch

13:30

Communication Skills 1
Learn the key skills and techniques for impact
  • pitching principles
  • building supporter confidence
  • personal impact skills

15:00

Break

15:30

Communication Skills 2
  • building rapport
  • reinforcing key messages
  • creating personal credibility

17:00

Sponsorship Case Study
  • small group work on case
  • developing your presentation
  • matching sponsor needs

Thursday, Day 5

8:30

Live Video Pitch
  • video presentation exercise
  • observation and review
  • action-learning

10:30

Break

11:00

Feedback and Review
Get personal feedback on your approach to asking
  • team coaching feedback
  • research opportunities or
  • library resources

12:30

Lunch

13:30

Using BE in Fundraising
Benefit from the latest in fundraising psychology
  • how supporters decide
  • system 1 & 2 models
  • key heuristics & applications

15:00

Break

15:30

Digital Fundraising
Discover how you can make digital work for you
  • digital channels: +/-
  • engaging donors online
  • website analysis

19:30

Dinner
Party time!

Friday, Day 6

9:00

Making Legacies Count
Discover how to maximise this key new stream
  • why legacies & types
  • key audiences & motivators
  • marketing legacies

10:30

Break

11:00

Writing a Strategy
Pull together your ideas on how to fundraise
  • writing a strategy
  • applying NAFS strategy model
  • sharing with stakeholders

12:00

Action Planning
Identify action you want to take and the support you need
  • questions and challenges
  • developing a personal plan
  • identifying development needs

12:30

Close and Depart
As you head home feel confident we’ll offer 365 days of support
  • we’ll end the day with lunch and then you can begin the journey home
Lisa February — Creative Freelance Practitioner
The NAFS course broadened my knowledge of funding opportunities and how to approach them, in order to have the best chance of success.
— Lisa February – Creative Freelance Practitioner

Post-Programme Support

After you’ve been on the programme the team will support you to deliver your strategy and offer help and support with specific challenges

  • You’ll take part in an online next step session to ensure you have a clear direction forward
  • Your personal coach will again offer you a one-to-one online session to clarify your learning
  • You’ll join the exclusive NAFS alumni and have access to regular professional development sessions and updates on sources.
Awen Cultural Trust Logo
NAFS is for anyone working in the arts, including CEOs, Marketers, Producers, and Trustees. While the focus is fundraising, all the underpinning skills taught are transferable to all areas of arts management. In the last week I have learnt lessons about marketing, organisational politics and customer relations on top of all of the fundraising approaches.
Johnny Dawson — Fundraising & Development Officer, Awen Cultural Trust
Bernard Ross (Headshot)
We’ve designed the onsite residential programme to make it the most intense and rewarding experience we can. You'll benefit from the focus and form the chance to work with other high achieving arts fundraisers.
Bernard Ross, National Arts Fundraising School

Next available onsite programmes

7th-12th November 2021
Onsite: Deans Place Hotel
Alfriston, Sussex
£2149.00 + VAT

14 places left. We even have a money-back guarantee!

15th-20th May 2022
Onsite: Deans Place Hotel
Alfriston, Sussex
£2149.00 + VAT

Spaces available

Keep me up to date with the latest in arts and cultural fundraising

Sign up to receive news, insights and offers from =mc on the National Arts Fundraising School and other sector related content. Rest assured we’ll never, ever pass your details on to anyone else and your data is stored securely.