1
2
3
4
5
6
7
8
9

Keen to be flexible?

The online version of the School runs over four consecutive weeks, to enable you to benefit in a flexible, accessible way working around your day-to-day work. Places are limited to just 20 participants to provide you with the personal support and guidance that makes NAFS so different.

We’re aware you need time to devote to the programme and work and life. We’ve built all that in. Plus we’ll send you a briefing to share with your boss about carving out time to focus on building the future.

The next online School is 7th September until 12th October and the next residential option is 7th-12th November.

Book here for the both the online or residential programmes. Not sure? Reserve your no-commitment provisional place to be at the front of the queue.

What’s the same as the onsite programme?

Much is the same about the online programme:

  • Same great content helping you create an integrated strategy to drive sustainability.
  • Same awesome programme leaders bringing skills, experience and know how.
  • Same pre-programme support, coaching and webinars to onboard you.
  • Same post-programme support including 180 days of follow up advice and alumni events.
Ellie Turner
I think the NAFS team have done a great job with their new on-line school. I’d recommend it highly for anyone keen to step up to the next level in fundraising.
Ellie Turner, Outdoor Arts and Events Producer

What’s different online?

We’ve worked hard to make online NAFS interactive and engaging. Much of the time we’ll be using Zoom, but with a difference using breakout rooms and added interaction using platforms like Slido and Stormboard. We’ll even have small WhatsApp groups for chat and sharing ideas offline. And you’ll have a weekly chance to chat one to one with the programme leaders. 

  • The chance to absorb and reflect with 1.5 days a week contact time, and the rest free for ‘work’.
  • Personal programme leader support, and guaranteed personal catch up with the programme leaders every week.
  • More ways to learn with case studies, small group Zoom sessions, plenaries, and course work.
  • Opportunities to actually develop your strategy in real time.
  • Catch up learning: every session recorded so you can catch up when suits you.
  • Small group learning opportunities in a five-person home team.
  • Back up materials included with the 350-page workbook to help develop your learning.

PLUS an “in real life” option! As soon as we can we’ll arrange a chance for all participants to meet up in a socially-distanced way if we can.

Ahmet Ahmet
The emphasis on real-life case studies and applying learning to your work is so important to make the learning practical.
Ahmet Ahmet, Outreach Director, The Stage

How about the investment?

The online programme offers a significant saving compared to our standard residential programme. The fee for the full programme, pre-programme coaching/webinars, 4-week online programme, and 180 day support is £1500 + VAT. But if you book and pay by 30th June investment is £1200 + VAT, giving you savings of £300.00!

Maija Handover
The course is brilliant. I’ve been so impressed how the online format works.
Maija Handover, Director, Sound UK

What’s the structure?

The outline timetables in this section show roughly how the four weeks will work for the on-line schools. Note there will be some extra pre- and post- programme work. (Oh and there’s a party.) If you miss a session don’t worry we have catch up recordings of every session available on demand.

Each week there’s around 1.5 days of online engagement which is a mixture of programme leader input, small group work, case studies, personal reflection, exercises in real time, and group discussion. At the end of each day there’s check in/check out session were you can raise any issues and clarify questions.

But don’t worry if you can’t make any of the sessions as they’ll be recorded and available on our catch-up platform. You just need to make sure you’re up to speed for the next week!

Charlotte Bowen
Who thought that fundraising could be fun and interesting? NAFS just made it so with their engaging and expert advice during their intensive course which left s feeling motivated and with the belief that anything is possible.
Charlotte Bowen, The Culture House & Birdhouse Grimsby

Week One

Day 1

9:00 - 10:30

Key Fundraising Principles
  • who needs the money?
  • your value proposition
  • 3 books USPs

10:30 - 11:00

Break

11:00 - 12:30

Strategy Approach 1
  • =mc strategy model
  • creating case statements
  • analysing your situation

12:30 - 13:30

Lunch

13:30 - 15:00

Strategy Approach 2
  • fundraising cycles
  • trends and typology
  • creating stewardship

15:00 - 15:30

Feedback, check in, check out

15:30 - 16:30

Finish for day or review strategy individually.

16:30 - 17:00

Feedback, check in, check out

Day 2

9:00 - 10:30

Trusts & Foundations 1
  • understanding foundations
  • writing problem statements
  • winning proposals

10:30 - 11:00

Break

11:00 - 12:30

Trusts & Foundations 2
  • review
  • writing problem statements
  • feedback and review

12:30 - 13:00

Feedback, check in, check out
Plus ‘Office Hours’- available Wednesday to Friday, bookable one to one chats with the programme leaders

Week Two

Day 3

9:00 - 10:30

Individual Giving 1
  • relationship fundraising
  • hygiene factors and motivators
  • supporters as donors

10:30 - 11:00

Break

11:00 - 12:30

Individual Giving 2
  • developing relationships
  • supporter triangle and wedge
  • creating powerful supporter journeys

12:30 - 13:30

Lunch

13:30 - 15:00

Major Donors 1
  • what is a major donor?
  • identifying and engaging major donors
  • managing HNWI relationships

15:00 - 15:30

Break

15:30 - 17:00

Major Donors 2
  • supporter influencing skills
  • "making an ask" practice
  • coaching and feedback

17:00 - 17:30

Feedback, check in, check out

Day 4

9:00 - 10:30

Membership & Superclubs
  • clustering supporters
  • "super clubs" vs. memberships
  • developing a regular giving structure

10:30 - 11:00

Break

11:00 - 12:30

Working on individual giving strategies
  • developing relationships
  • creating supporter journeys
  • stewardship and donor love

12:30 -13:30

Feedback, check in, check out
Plus ‘Office Hours’- available Wednesday to Friday, bookable one to one chats with the programme leaders.

Week Three

Day 5

9:00 - 10:30

Online Communication Skills
  • pitching for financial support
  • building online confidence
  • key skills personal impact

10:30 - 11:00

Break

11:00 - 12:30

Corporate Engagement 1
  • the corporate spectrum
  • characteristics of sponsorship
  • key trends in corporate giving

12:30 - 13:30

Lunch

13:30 - 15:00

Corporate Engagement 2
  • features, benefits and motivators
  • key tactics for sponsorship
  • pricing projects and legal issues

15:00 - 15:30

Break

15:30 - 17:00

Review corporate cases

17:00 - 17:30

Feedback, check in, check out
Small Groups working on a pitch exercise offline and then half a day spent working together over Wednesday, 5th May.

Day 6

9:00 - 10:30

Zoom Case Study
  • Zoom presentation exercise
  • observation and review
  • action-learning from case

10:30 - 11:00

Break

11:00 - 12:30

Feedback and Review
  • team coaching feedback
Plus ‘Office Hours’- available Thursday, bookable one to one chats with the programme leaders.

Week Four

Day 7

9:00 - 10:30

Decision Science in Fundraising
  • principles and key heuristics
  • examples
  • potential application

10:30 - 11:00

Break

10:00 - 12:30

Digital Fundraising
  • digital channels: +/-
  • engaging donors online
  • website analysis

12:30 - 13:30

Lunch

13:30 - 15:00

Major Campaigns
  • endowments and campaigns
  • key campaign stages
  • building on campaigns to revenue

15:00 - 15:30

Feedback, check in, check out

20:00 - 22:00

Virtual Pizza Party

Day 8

9:00 - 10:30

Making Legacies Count
  • types of legacy and gifts in memoriam
  • key audiences and motivators
  • marketing legacies

10:30 - 11:00

Break

11:00 - 12:30

Writing a strategy
  • writing a fundraising strategy
  • applying =mc strategy model
  • sharing key ideas with stakeholders

12:30 - 13:15

Personal Action Planning
  • questions and challenges
  • outline organisational plan
  • identify development needs

13:15

Close
…and begin serious fundraising!

What about my other work?

We recognise that one of the advantages of the intensive residential programme is the ability to focus without interruptions. We’ve built into the timetable extra time for you to work on your strategy. We’ll also make sure we let your boss know about any additional time they need to sanction to make sure you can focus.

Bernard Ross (Headshot)
We’ve put together a fantastic programme that captures all the content and focus of the residential school but organised in manageable chunks to make it flexible.
Bernard Ross, National Arts Fundraising School

Keep in touch

Sign up to receive news, insights and offers from =mc on the National Arts Fundraising School and other sector related content. Rest assured we’ll never, ever pass your details on to anyone else and your data is stored securely.

Join Our Mailing List

    Please let us know how you heard about the National Arts Fundraising School Residential: