NAFS Stats | 365 days follow-up support, 32 years

NAFS Stats | x2 times a year, 8 updated modules, 6 days, 24 modules

NAFS Stats | 2000+ fundraisers trained, £350M+ raised

NAFS Stats | Money back guarantee

The National Arts Fundraising School is the UK’s most intensive fundraising development programme exclusively for the arts, heritage and cultural sector – and the only one that guarantees success. More than 2,000 museums, galleries, theatres, festivals, dance companies, libraries, producers and local authorities have benefited from the School. So far the learning they’ve gained has helped them raise over £350M.

In recent years we’ve seen some of the harshest ever cuts to the arts. To survive and thrive, you must be able to tap into the whole range of sources that are available. You need to know where to look and you need to know how to ask. That’s what the National Arts Fundraising School is designed to help you with.

For over 30 years former participants have shown that the resulting skills and know-how we share work.

Over six intensive, challenging days you’ll increase your knowledge of different funding sources, including major donors, trusts and foundations, online engagement, individual giving, corporate sponsorship and legacies.

Whether you’re experienced, or new to fundraising, you’ll get new ideas, invigorate familiar approaches and tap into fundraising opportunities you’d never have considered before. You’ll also develop skills in powerful communication with donors. Above all you’ll build a rigorous, resilient fundraising strategy.

And then, after an intense six days of learning, you’ll have access to a full 365 days of advice and support.

Our guarantee to you

We want you to succeed and almost all participants do succeed in securing the ambitious targets they are set. To help we offer you a full 365 days of support and advice. But we back that help with a guarantee. If within 365 days of attending the programme your agency has not raised at least a sum equivalent to the school investment we will repay the fee in full. To secure the refund simply we ask you to provide set of audited accounts.
— Bernard Ross – Director, National Arts Fundraising School
Find out more details about our guarantee in our Terms & Conditions.

The outstanding programme leaders

The School is designed and delivered by leading fundraisers – experts in their fields, who bring in expertise from the arts, culture and heritage sector but also from international charities, high performing UK agencies, Higher Education and business.
Bernard Ross (Headshot)

Bernard Ross


Bernard Ross is Director of The National Arts Fundraising School. For over 20 years, he has acted as a fundraising consultant to a wide range of bodies in the arts and cultural world, including Scottish Opera, BFI and Southbank Centre. He regularly consults on major fundraising projects for leading organisations such as UNICEF, NSPCC and Cancer Research UK.

He has written six best selling books on fundraising including  The Influential Fundraiser– listed as one of the top five non-profit books by New York Times Online.

Jules Bellingham

Jules Bellingham

Deputy Director

Jules Bellingham is Deputy Director of the School. She originally came from a commercial background in sales with a major multinational. She was then Deputy Director for Fundraising at one of the UK’s largest children’s charities, Action for Children.

She brings a wealth of knowledge and experience in fundraising and specialises in foundations, sponsorship and communication skills.

Her current =mc clients range from Marie Curie to the Museums Development Network.

Dana Segal (Headshot)

Dana Segal

Deputy Director

Dana Segal is Deputy Director of the School specialising in strategy and fundraising in the cultural sector.

She has worked across theatre, music, visual art, galleries, museums and local authorities.

Her specialisms include developing online and individual giving. Her recent  =mc clients include Southbank Centre, York Museums Trust and Scottish Books Trust. Outside the arts she’s delivered training and consultancy on innovation for UNICEF in Spain and on strategy for World YWCA.

Emma Goad

Emma Goad

Programme Leader

Emma Goad set up Blue Canary Consultancy in September 2014 to support cultural organisations in approaches to fundraising, deepening impact and developing business models.

She has worked nationally and with a focus on some of Wales and the South West’s most influential and exciting creative organisations including National Dance Company Wales, Daisi (Exeter), Theatre Bristol, British Council Wales and Beyond the Border Storytelling Festival. Emma supports them with the development of campaigns and strategies, introducing new models in approaches to fundraising and helping to raise significant, organisation-changing income. Emma is also a national advisor for the Arts Council of Wales, working on their Resilience Programme.

Rob Shaw

Rob Shaw

Programme Leader

Rob Shaw is a freelance fundraising and management consultant and an =mc Partner Consultant specialising in the Arts and Cultural sector. He has over 20 years experience in the sector, and has held leadership roles in some of the UK’s leading cultural organisations, including Eureka! The National Children’s Museum, chamber orchestra Manchester Camerata and the Science Museum Group. Specialisms include fundraising strategy, corporate sponsorship and supporting clients to place fundraising at the heart of their organisational culture.

Rob has been a freelance consultant since 2016. His current clients include Absolutely Cultured (formerly Hull City of Culture 2017), Eureka! The National Museum for Children and Red Ladder Theatre Company.

Northampton Borough Council
Without a doubt the most consistently well taught and beneficial course I have been on.
Nick Gordon — Cultural Services Manager Northampton Borough Council / Development Officer, Cambridge Arts Theatre
Cambridge Arts Theatre
I would recommend the School to everyone who wants to be a fundraiser. The tutors were fantastically knowledgeable, approachable and helpful. Inspirational!
Laura Rico — Development Officer, Cambridge Arts Theatre

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Now with our Plan C Guarantee

The programme is normally built around a 6-day residential School. If Coronavirus circumstances make that unwise we’re ready to switch an online version that ensures you can begin to build for the future.

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