Your fundraising journey

365 days+ of support for you and your organisation

If you’re keen to improve your fundraising in the arts and cultural field, there are number of online opportunities, some one-day training programmes, and even a few longer courses. Whether they are one hour or one week they are training programmes with a beginning, a middle and a very definite end. But at the National Arts Fundraising School we want to offer you a completely different kind of learning experience, something more – a long-term programme of support to help you and your organisation succeed. What we’ve learned in 30 years of experience, helping over 1,800 individuals, and raising £350 million plus is that many people need and want a support journey.

Here’s the timeline of the National Arts Fundraising School support journey:

Find out more

If you’re thinking about attending the National Arts Fundraising School we offer a free webinar in advance, which includes a chance to meet key programme leaders and past participants, twice a year. Over an informative hour you’ll be able to ask questions  and hear more about the structure and format of the programme.

Book on the next webinar

Tailored to your needs

If you decide to commit then before you come on the programme you’ll fill in a detailed online questionnaire designed to allow us to shape and organise your expectations and learning on the programme. This powerful diagnostic ensures the programme is tailored to meet your needs. And and to make sure that happens we’ll even call you up and tell you if we think the programme won’t benefit you – making sure you don’t waste your precious time or money.

Pre-programme briefing

A week or so before the programme starts you’ll have the chance to attend a pre-programme webinar. Here you can meet the programme leaders and connect to your fellow participants online. The webinar is designed to allow you to ask any last-minute questions about timing, programme structure, content, focus etc. we want this to be the most exciting and tailored training you’ve ever had.

Six intensive fact and fun filled days on the programme

If we could help you to create and deliver an impactful transformational strategy in one day we would do it. Believe me. But we can’t. Instead we’ve put together six intensive days working from 8.30 until 18.00 or later. You’ll enjoy learning so much, and see how fundraising all fits together – guided by some of Europe’s top fundraising experts.

Follow-up and after-care

Leave the programme with your head buzzing with ideas and confidence. You’ll also leave with a 300+ page manual covering all the key issues and more. After the programme we’re happy to offer you support and advice on proposals, on strategies, and even on your career if appropriate. We are 100% committed to your success. As an alumnus you are also entitled to attend, for free, the twice-a-year seminars we offer on subjects as diverse as online giving, storytelling, or major donors.

Participant views


Would you recommend NAFS?

Would you recommend NAFS?

Alumni share their reasons for recommending the School.


Why did you decide to come on NAFS now?

Why come now?

Participants share their views live from the final day of the April 2017’s School.


Katie’s story


Katie Milton Ovalhouse

Katie Milton, Development Director, Ovalhouse

Participant blogs

Staying in touch

Whether you came on the School last week or 29 years ago, we’d love to stay in touch with you on your journey – and help where we can.

If you haven’t heard from us for a while it’s likely we’ve lost touch along the way. Easily fixed though, just contact us and we’ll link you back up to the Alumni networks.


Once you’ve finished the School, you’ll be invited to join the Alumni Facebook group. This is a private group where participants from over the years have a safe place to discuss challenges, ideas and to seek advice from fellow Alumni.

We’ll also share the contact details from your own cohort with you, so you can stay in touch directly (pending yours/their approval though of course!).

Finally, for jobs, news, training and opportunities:

Fiona Mason Alumna

Next Alumni Event – Tuesday 24 September

As a past participant of the School you’re warmly invited to take part in this event – part of our commitment to continuous learning. This one is on 24 September in the super glamorous Royal Opera House. As well as a session on a current fundraising topic, you’ll be able to share and compare stories with your fellow Alumni – and enjoy a tour of the House, including seeing the new developments for which NAFS alumna Marina Jones raised significant millions. The event runs 12.30-15.00

The learning session will be Storytelling for Fundraisers, with School Director Bernard Ross sharing a powerful and systematic approach that will help you succeed with donors. Among the topics will be:

  • Deciding on the hero/heroine of you story: artist, beneficiary or supporter?
  • Taking AIM: (Audience; Impact; Message)
  • Building in the SUCCESS formula to make your story memorable and ‘sticky’
  • Using stories in developing a Case for Support
  • What neuroscience teaches us about how stories work for supporters

After this you’ll have the chance to hear Marina Jones’ personal story – from success in her first fundraising job at Orange Tree Theatre in Richmond, to where she is now with the Royal Opera House engaging new donors in Japan. And then an exclusive backstage tour of the Opera House. A busy and full afternoon!

There are only 20 places for this exclusive event – book soon to secure a place. To reserve a place email Sophie Civardi, Administrative Assistant.

Got an idea for a session? We’re always interested in what would you like to learn at these events. Email your session ideas to us at and we’ll review them.

Got a space and want to host the event? We’d love to hear from you if you want to play host to the next event. You’ll get the chance to share your fundraising journey with your fellow Alumni and welcome us all to your organisation’s home. Contact us if you’d like to host.

Not sure you’re on the mailing list to hear about these events? Get in touch and we’ll send details out as soon as the details are confirmed.


Here are the graduates from April 2018:

The Emcees Arts & Culture Awards for Excellence in Fundraising


Emcees Award winners 2018

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Our next programme runs 10 - 15 November 2019

2019 price: £2149 + VAT.
We even have a money-back guarantee!