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Scientifically led fundraising for Arts, Culture, and Heritage organisations

Dive Deep into Donor Decisions

NAFS Masterclass 2024 — Woman in glasses looking up with lightbulbsAt the heart of the National Arts Fundraising School is a science-based approach to arts, culture and  heritage fundraising- an approach that delivers measurable results in increased donations.

We’re now delighted to offer a Masterclass in the vital topic in association with the Decision Science team at =mc consulting.


In an intensive day you’ll cover:

  • how to increase gifts as ticket sales add ons
  • driving more contributions though tap to donate in entrances
  • encouraging more people to commit to legacy programmes
  • building high performing online appeals and crowd funders
  • and much much more…

There are two opportunities to benefit from this Masterclass: London 15th February  and Wakefield 22nd February.

Need more information? Find more here.

Secure your place now

There are only 30 places at each venue. Use the booking form below to secure your place.

Are you a NAFS alumni? Then we‘ve got a deal for you!

Full price for the Masterclass is £199.00 +VAT. BUT if you’re a NAFS alumni you can secure your place for half price. Just enter your year of attendance on the NAFS programme into the secret code box on the booking form and you’ll have a guaranteed place for £100.00.

Can’t remember your NAFS dates? Don’t panic. Write ‘BR Friend’ in the code box and we’ll look you up.

About your Masterclass Leaders

Bernard Ross (Headshot)

Bernard Ross

Director of the National Arts Fundraising School and =mc consulting

Bernard is one of the leading figures in arts and charity fundraising. He’s worked with many of the UK’s largest arts, cultural and heritage agencies helping them improve their fundraising including the Tate Gallery, The Southbank Centre, BFI, Birmingham Museums, National Trust for Scotland and English Heritage. He designed the strategy for the soon-to-be-open £50M Paisley Museum.

Internationally he works in Europe, USA, Africa and South America with many of the leading INGOs including UNICEF, UNHCR, WWF and Red Cross raising money for difficult causes.

He’s written best-selling eight books on a range of issues, from organisational strategy to the role of decision science in fundraising. He led the world’s largest cultural fundraising experiment exploiting innovative approaches across UK, Ireland, Australia, Estonia, and Ireland.

Marina Jones (Team Member)

Marina Jones

Deputy Development Director at the English National Opera

Marina has over 20 years’ experience in arts fundraising across a range of organisations. She is one of the co-authors of Helping Supporters Choose and a chapter contributor on arts fundraising to Change for Better, the leading book on fundraising science.

Marina spent 13 years at the Royal Opera House working on capital campaigns, memberships, legacies and trusts and foundations.

She is a keen behavioural scientist experimenting and writing on how to use decision science in fundraising.

She was a leading figure  designing and  delivering  the world’s largest cultural experiment fundraising experiment.

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