Decision Science, October 2019 in NYC | Bernard Ross at seminar

Testing Decision Science in NYC. Can you guess which worked best?

06 Nov 2019

October 31st was an exciting day for the =mc consulting team, testing out various decision science principles on behalf of MSF/DWB with a brilliant group of young Face to Face canvassers from GiveBridge.

Brain Art - pharoah sphinx head with tree coming out of head

Myth No 5: The rational case for the arts drives donations

28 Jul 2017

In the final part of the #5Myths of Arts & Culture Fundraising blog series by National Arts Fundraising School Director Bernard Ross, he touches on the use of behavioural economics in fundraising.

Generation Y

Myth No 4: Millennials are mean (or millennials are magnanimous…)

27 Jul 2017

Part 4 of #5 : ‘Millennials’ – or Generation Y – is a general term for a demographic that includes anyone born from early 1980s to mid 1990s – a number of whom are now turning 30 or even closing on 40.

Crowdfunding - lots of hands giving money

Myth No 3: Crowdfunding will solve the cash crisis

26 Jul 2017

Third blog in the series of arts & culture fundraising Myths (#5Myths) by Bernard Ross. This time, crowdfunding…

The Wolf Of Wall Street | Film Still

Myth 2: The rich will save us all

25 Jul 2017

Introducing the second blog from the 5 myths of arts & culture fundraising series (#5Myths) by Bernard Ross.

Unicorns don't exist

Give up on the Unicorn! 5 Fundraising Myths for Arts and Culture…

24 Jul 2017

Bernard Ross, =mc & National Arts Fundraising School Director and fundraising expert speaks out on 5 fundraising myths in arts & culture that you need to address… Here’s a challenging graph. With some challenging information. And challenging implications. The question is, what do we do about the loss of public support since it’s unlikely that […]

Stuck in the seventies

Stop ‘asking donors for money’ right now

27 Jun 2017

=mc Director Bernard Ross bucks against the latest fundraising trend… and with good reason.

Circle of hands in a "fist bump"

Crowdfunding, Gift Horses and their Dental Work

27 Mar 2017

National Arts Fundraising School Founder-Director Bernard Ross looks at Crowdfunding, and explains why all may not be as it seems…

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